Mafrat SpA

The Italian multi-brand retailer of premium children’s clothes Mafrat is about to enter the Russian market. At the end of September 2015the Italian company’s exclusive franchisee, GK Magiya Detstva, will open aMafrat store in Moscow, an employee at a company’s partner told Vedomosti. Representatives of Mafrat and Magiya Detstva (operates theMagiya Detstva Kids Shoes, Cioccolatini, and Imperiya Detstva stores)corroborated the report.

The120-square-meter Mafrat store will open on September 25 at the Central Children’s Department Store on Lubyanka, a representative of the Russian group added.

Mafrat will be selling an almost full line of its products in Russia, in addition to goods manufactured under licensing agreements, theMagiya Detstva representative added.

Investments in the launch of the Moscow store stood atRUB 25 million, the Magiya Detstva representative said.

According to the company’s data, Mafrat is planning to expand its chain to 100 stores by the end of 2016.

10 September 2015
0.4 mln

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Mafrat SpA