Oriflame Cosmetics SA

After completing an investment of €150 m, Oriflame’s new production site in Noginsk, Russia, was officially inaugurated today. The site comprises production facilities, warehousing and a distribution center. The plan is to produce shampoos, deodorants, liquid soaps, lipsticks and other cosmetic products to serve consultants and consumers in a more efficient way.

Oriflame’s facilities in Noginsk are built on a 26 ha land plot, owned by the company, and with significant focus on sustainability. The environmental-friendly distribution center (42,000 sqm) is LEED certified (silver level), being the largest industrial facility with such a certification level in Russia.

Magnus Brännström, Oriflame CEO and President comments:

“The launch of our new factory in Noginsk is an important milestone for Oriflame, as the Russian market is, and will continue to be, essential for the company. The opening of a large production site will further support Oriflame’s sales and development in Russia and CIS. In addition, we are of course happy to contribute to the creation of hundreds of jobs in the area. We work hard to increase efficiency of our production and distribution in order to offer our consultants and consumers innovative quality products at affordable prices.”  

17 February 2015

Luxembourg-based cosmetics firm, Oriflame, has launched a new plant in Noginsk.

The firm is investing EUR 150 million into the new plant, which will produce personal and hair care products. It has enabled the firm to optimise logistics and business processes, while ensuring production close to the large and important markets in the CIS.

"This is an important milestone for Oriflame’s business and long-term commitment to the region, as it further improves the service to our Consultants while creating employment opportunities in Russia and in particular in the Noginsk area," - said Magnus Brännström, CEO and President.
30 November 2014
171.0 mln
Jobs: 850
Moscow region

Investor profile

Oriflame Cosmetics SA

Luxembourg, Luxembourg

Company's website: https://global.oriflame.com

T: +352 23575500

Public company (OMX: ORI SDB)

Contact: Mr Magnus Brännström, Chief Executive Officer

Oriflame Cosmetics, launched in Sweden in 1967, sells 500 skincare, make-up, fragrances and toiletries products through direct sales.