Retailer Metro Cash & Carry plans to build five new trade centers in the Moscow region by 2020, investments in the project will amount to at least 5 billion rubles. This was announced to RNS by Denis Butsaev, Minister of Investment and Innovation, following a meeting with representatives of Metro Cash & Carry and Mars in Russia, which was held as part of the Russian Investment Forum in Sochi.
The supermarket chain Metro Cash & Carry and electronics specialist Media Markt, both of which belong to the German Metro Group are launching a ground-breaking joint project in Russia. For the first time ever, Media Markt outlets will appear in Metro hypermarkets.
Metro Cash & Carry representative Oksana Tokareva told RBK that the Metro and Media Markt chains would be launching the shop-in-shop pilot project in September. Media Markt electronics stores will be opened in two Metro Cash & Carry shopping centres – one in Moscow and one in Yekaterinburg.
Both retail chains belong to the German holding Metro Group, although they have traded as separate entities ever since they merged in 1996. As Oksana Tokareva explained, the aim of the project is to combine the power of the two companies and improve the quality of services provided to customers.
“The shop-in-shop outlets operating under the Media Markt name will focus on Metro’s professional clients [small, wholesale customers], offering electronics, household appliances, computers, communications and camera equipment, as well as the opportunity to order from a selection of more than 200,000 electronics items through special terminals located in the stores,” Tokareva explained.
The pilot Media Markt shop-in-shop store will occupy around 1000 square metres. Metro has yet to release further details on the project.
This will be the company’s third hypermarket in the capital of the Don region. The new retail outlet will have more than 9,000 square metres of space and be built in the Severny residential area on Prospekt Korolyova. A parking lot for 300 vehicles will be built next to the shopping centre.
Approximately EUR 22 million will be invested in the construction of the hypermarket. The groundbreaking ceremony was held on 29 July. Despite the high level of competition, Rostov attracted METRO with its economic and demographic indicators, according to company representatives. The two existing hypermarkets in the city are not sufficient to meet the current level of demand for the chain’s products.
The hypermarket will also house a retail school. The store will also sell goods manufactured by Rostov producers.
Company's website: www.metro-cc.com